In 1989, the world was introduced to the Bobby Jones brand which embodied the modern country club lifestyle and was a celebration of Robert Tyre Jones, Jr. 

There was a unique and broad appeal to Bobby Jones and he was a man with great personal style. He became, and remained till the day of his death, the First Gentleman of golf.”  According to Herbert Warren Wind, “There was something about him – how he looked and spoke and acted – that communicated itself to non-golfers as well as to golfers, and also to people in all walks of life.”

We believe longevity is a function of character, integrity, respect, consistency and an unwavering pursuit of excellence.  These are very often the words used to describe Bobby Jones, the man, and we are fortunate to have him as our inspiration.